BUILDING THE CULTURAL WORLD OF POLSIA
A long-term creative partnership, starting with a 3-month foundation period to build POLSIA's brand identity, physical presence, and cultural relevance.
CULTURE, TASTE, AND EXECUTION UNDER ONE ROOF
GIFTSHOP is a cultural agency. We create brand identities, design and manufacture physical products, produce events, and connect brands to the people and institutions that matter.
For POLSIA, we become your permanent creative partner across four pillars. This is not a 3-month contract — it's a partnership that starts with a foundation period to build everything right, then continues as POLSIA grows.
THE FOUNDATION PERIOD
Building a cultural brand is a thoughtful exercise. The first 3 crucial months are scoped below, consisting of: auditing, aligning, creating, and delivering the first wave of projects.
Foundation
- Brand audit: identity, tone, assets, positioning
- Cross-agency sync and weekly cadence
- CEO personal image kickoff
- Collection concepting and design exploration
- Collaboration target identification
Creation
- Collection design finalized and approved
- Manufacturing launched (textile, objects, packaging)
- First drop concept developed
- Event concept and venue scouting
- CEO vestiaire: first pieces delivered
Activation
- Collection products manufactured and ready
- E-commerce and launch assets finalized
- Physical event produced
- Collaboration output delivered
- Launch coordination with PR and growth
New collections, seasonal drops, international activations, deeper collaborations. The retainer continues. New missions scoped as the vision evolves.
CULTURAL RELEVANCE, NOT IMPRESSIONS
We create what's worth amplifying. Distribution and growth are your other partners' job.
- Quality and coherence of the brand identity
- Design excellence of the collection and products
- Cultural credibility of collaborations and events
- CEO's public image and visual consistency
- Creative direction that stands apart from every other AI company
- View counts and social media impressions
- Paid media performance and ad ROI
- PR placement volume
- Platform subscription growth
- Guaranteed virality — we design for cultural impact, not algorithmic performance
CLEAR BOUNDARIES. BETTER RELATIONSHIP.
We've had honest conversations about how this engagement should work. Here's what we've aligned on:
FOUNDATION PERIOD. TRANSPARENT. NO SURPRISES.
The following covers the first 3 months. The retainer continues beyond.
- Brand direction and cross-agency creative leadership — the taste filter across all partners.
- Creative direction for drops, campaigns, and concepts. We develop the ideas and brief the execution.
- CEO personal image. Ongoing direction of the public persona across podcasts, events, and press.
- Access to GIFTSHOP's network — artists, designers, institutions, press, investors.
- Weekly multi-agency sync + direct line to Mathieu.
The CEO is the brand's most visible asset. Two options, combinable depending on need:
BUILDING THE CULTURAL WORLD OF POLSIA
A long-term creative partnership, starting with a 3-month foundation period to build POLSIA's brand identity, physical presence, and cultural relevance.
CULTURE, TASTE, AND EXECUTION UNDER ONE ROOF
GIFTSHOP is a cultural agency. We create brand identities, design and manufacture physical products, produce events, and connect brands to the people and institutions that matter. We control the full chain from concept to object.
For POLSIA, we become your permanent creative partner across four pillars: brand direction, personal branding, product, and cultural activations. We work alongside your other agencies (PR, growth, film) as the creative lead ensuring everything feels like one coherent world. This is not a 3-month contract. It's a partnership that starts with a foundation period to build everything right, then continues as POLSIA grows.
Brand & Identity
Visual identity, tone, graphic language, brand guidelines. Coherence across every touchpoint.
CEO Image
Shaping how the founder is perceived. Clothing, presentation, and style that matches the ambition.
Product & Merch
Collections, drops, branded objects. Not merch as margin — merch as marketing, as cultural proof, as desire.
Cultural Activations
Physical events, pop-ups, collaborations with artists and brands. POLSIA out of the screen and into the world.
THE FOUNDATION PERIOD
Building a cultural brand is a thoughtful exercise. The first 3 crucial months are scoped below, consisting of: auditing, aligning, creating, and delivering the first wave of projects.
Foundation
- Brand audit: visual identity, tone, current assets, competitive positioning
- Cross-agency sync: meet every partner, map responsibilities, establish weekly cadence
- CEO personal branding kickoff: direction, first wardrobe selections or bespoke design brief
- Collection concepting: research, mood, direction, initial design exploration
- Identify collaboration targets and initiate outreach
Creation
- Collection design finalized and approved
- Manufacturing launched (textile, objects, packaging)
- First drop concept developed and ready for production
- Event concept developed and venue scouting
- Collaboration creative process underway
- CEO vestiaire: first pieces delivered or sourced
Activation
- Collection products manufactured and ready
- E-commerce and launch assets finalized
- Physical event produced
- Collaboration output delivered
- Collection launch coordination with PR and growth
MONTH 4 AND BEYOND
The Foundation Period builds the brand infrastructure. What comes next is where it starts to compound: new collections, seasonal drops, international activations, deeper collaborations, and a brand that grows with POLSIA's ambition.
Some of the work started during the Foundation will naturally extend beyond it. The retainer ensures continuity and creative momentum regardless of project timelines.
CULTURAL RELEVANCE, NOT IMPRESSIONS
GIFTSHOP builds the things that make people want to talk about POLSIA. Distribution and amplification are the job of your growth agency and PR team. We create what's worth amplifying.
What we own
- Quality and coherence of the brand identity
- Design excellence of the collection and products
- Cultural credibility of collaborations and events
- CEO's public image and visual consistency
- Creative direction that stands apart from every other AI company
What we don't own
- View counts and social media impressions
- Paid media performance and ad ROI
- PR placement volume
- Platform subscription growth
- Guaranteed virality — we design for cultural impact, not algorithmic performance
CLEAR BOUNDARIES. BETTER RELATIONSHIP.
We've had honest conversations about how this engagement should work. Here's what we've aligned on:
FOUNDATION PERIOD. TRANSPARENT. NO SURPRISES.
The following covers the first 3 months. The retainer continues beyond. New project missions are scoped and budgeted as they arise.
- Brand direction and cross-agency creative leadership. GIFTSHOP is the taste filter — we validate, align, and ensure coherence across all partners.
- Creative direction for drops, campaigns, and concepts. We develop the ideas and brief the execution.
- CEO personal image. Ongoing creative direction of the public persona — how the founder is seen, styled, and perceived across podcasts, events, and press.
- Strategic access to GIFTSHOP's creative and institutional network — artists, designers, cultural institutions, press, investors.
- Weekly multi-agency sync + direct line to Mathieu.
The CEO is the brand's most visible asset. Two options, combinable depending on need:
Bespoke Vestiaire by GIFTSHOP
We design and manufacture a capsule wardrobe for the CEO. Made-to-measure pieces that embody the POLSIA brand direction. Exclusive, not available anywhere else.
Curated Personal Shopping
GIFTSHOP sources and purchases pieces from existing brands that fit the creative direction. All purchases at cost, zero markup. Curation and styling included in the retainer. One invoice, fully expensable.